Language is a funny thing, it’s funny how a catchphrase or label can turn words from having positive to negative connotations. Coalitions in the second world war were the norm for governments, quite positive, after all we triumphed. The current UK coalition, well the jury is out. George Bush once use the phrase “coalition of the willing” to refer to the countries who supported the invasion of Iraq. You can see how something positive can easily turn negative. Same goes for partnering, partnerships and the like. Late 90’s and early 00’s we’ve talked nothing other than partner this partner that. We’ve outsourced lots of things to some very poor partners. Especially in the public sector. Would you see partnering with G4S or Serco as a good or bad thing?
The real gift though is to go against the grain, I used the phrase “coalition of good IT people” to describe the other companies that we work with, those who refer us work and we refer it back. Not because of any commercially beneficial arrangement (if there were, I’d be driving a better car) – simply because I know those people will do a good job for the customer. Experience of working together, builds trust, builds a network of people you’d keep going back to. Regardless of whether these people work direct or indirect for a company, it’s more important to deal with good, genuine people who deliver… […]